We review your website across five areas: technical health and performance, design and user experience, content quality and messaging, accessibility, and analytics. You'll receive a clear report with prioritised recommendations, followed by a walkthrough call where we explain everything in plain English and discuss next steps together.
Website strategy, audits & content to grow your business
Understand your website's strengths, spot the gaps, and know what to focus on.
The right strategy to get you going places
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Understand your visitors
A clear path forward
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Know what's working
Improve your content
A great website needs more than a great design
Strategy meets action
Your website needs to load fast, be easy to use, say the right things, and be found by the right people. That's a lot to stay on top of, especially when you're busy running your business.
We offer website audits, content strategy guidance and ongoing analytics to help you understand your site's strengths and opportunities. Whether you're an existing hosting client or you just want an expert set of eyes on your site, we'll give you clear, jargon-free advice you can actually act on.
We work with you, not just for you. Our strategy work is collaborative. We guide, assess, and recommend. You bring the knowledge of your business. Together we make your website work harder.
Strategy and support to improve your website
How we help
Every website has room to improve. We'll help you find the opportunities, prioritise what matters most, and guide you through the changes that make a real difference.
Website audits that tell you what actually matters
Not sure how your website is performing? Our audits are designed to give you clarity and confidence, whether you're planning a redesign, wanting to improve what you have, or just need a professional health check.
You'll get a clear report with prioritised recommendations where we explain everything in plain English. No jargon, no scare tactics, just honest advice on what to focus on first.
What we review:
Technical performance and page speed
Design, navigation and user experience
Content clarity and messaging
Accessibility and compliance
Analytics: what your visitors are telling you
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Content that connects with your audience
Great content isn't about churning out blog posts or stuffing pages with keywords. It's about saying the right things to the right people in a way that builds trust and drives action.
We'll help you develop a realistic content strategy, identify gaps, and plan content that genuinely connects with your audience. Our background in storytelling, UX and SEO guides the process. Already have a writer or comms person? Great, we'll work with whatever content you provide. Short on time or not confident writing for the web? We can help you draft and refine copy, or connect you with copywriters from our network.
What we can help with:
Content audit: what's working and what's not
Messaging and value proposition review
Content planning and topic strategy
Copy improvement (in-house, AI-assisted, or with our copywriting partners)
SEO-friendly content recommendations
A faster, more accessible website for everyone
Speed matters. A slow website frustrates visitors and hurts your search rankings. Accessibility matters too. If people can't use your site, you're losing customers and potentially falling short of your legal obligations.
We check your site against real-world performance benchmarks and review accessibility against WCAG standards. You'll get practical recommendations, not abstract scores. Things like which images are slowing you down, whether your site works on mobile, and whether people using keyboards or screen readers can navigate it.
What we look at:
Page speed and Core Web Vitals
Mobile responsiveness
Colour contrast and readability
Keyboard navigation and screen reader compatibility
Image optimisation
Understand your visitors and measure what matters
Every website we host includes Plausible Analytics, a privacy-focused platform that shows you how people are finding and using your site without the complexity of Google Analytics. You get a clean dashboard you can check anytime, plus automated monthly reports.
On our Peak and Summit hosting plans, our team reviews your analytics each month and sends you a brief commentary on what's working and where the opportunities are. We also offer SEO keyword position tracking for clients who want to monitor their search rankings.
What's included:
Plausible Analytics on every hosted site
Your own dashboard to explore anytime
Automated monthly email reports
Monthly analytics commentary (Peak & Summit plans)
SEO keyword position tracking (Summit or add-on)
Ceara McAuliffe Bickerton
Business Development Manager
Really positive experience! We felt like you really heard our needs & vision for the site and didn't make any assumptions about our users. Great communication throughout.
Jerram Morrison
Past Sales & Marketing - Sunshine Brewing
“[You can] really dial down on their reporting by using a broad range of filters to define exactly what you want/need to know with only a few clicks.”
Abby Boffa
Tasman Environmental Trust
I wanted to thank you guys again for not only building the website but for giving us really great advice and ideas and helping us to really clearly scope the work needed and stay in scope.
You guys are great!
Michael Mackinnon
Committee Member - Ceol Aneas Irish Music Festival
Avoca have just rebuilt our website. We couldn’t be happier. The colours and layout captured me instantly. It’s easy for visitors to navigate, to get the information they need, then register and pay. Due to the understanding Avoca has of our needs and processes, the back end, where I spent a fair bit of time updating the variables for our events, is easy to work through.
Common strategy questions
Even a well-performing website has room to improve. An audit often reveals quick wins you hadn't considered, like accessibility improvements that open your site to more visitors, content tweaks that better communicate your value, or technical issues that are quietly slowing things down. Think of it like a warrant of fitness for your website.
Absolutely. Our audits give you the roadmap, and we're here to help you implement it too. If you're on one of our hosting plans, some fixes might be covered by your included support time. For larger pieces of work, we'll scope and quote separately. We work collaboratively, so you're always involved in the decisions.
We include technical SEO checks in every audit: page speed, meta tags, heading structure, and sitemap configuration. Our content strategy work can also go a long way to building a stronger SEO foundation for your site.
For clients on our Summit hosting plan (or anyone with the reporting add-on), we also track keyword rankings and report on your search visibility.
For deeper SEO strategy like link building or large-scale content campaigns, we can connect you with trusted specialists. If you're looking for Google Ads management, we work with trusted partners who have a strong track record of delivering results. We believe in being honest about where our expertise is strongest rather than trying to be everything to everyone.
We use Plausible Analytics, a privacy-focused, lightweight alternative to Google Analytics. It gives you clear, easy-to-read data about your visitors without the complexity or privacy concerns of traditional analytics tools. Every site on our hosting plans gets Plausible installed and configured, with your own dashboard and automated monthly reports.
If your team needs Google Analytics as well, for example to feed data into Google Ads, we can set that up alongside Plausible. The two work perfectly together. Plausible is tiny and has virtually no impact on your site's performance, so there's no downside to running both.
A standalone website audit starts from $500 + GST. This includes the full five-area review, a detailed report, and a walkthrough call. The exact price depends on the size and complexity of your site. If you're on one of our hosting plans, regular reviews are included as part of your plan, from annual reviews on our entry plans through to quarterly strategic reviews on Summit.