We'll help your website get found online
SEO can feel like an unsolvable puzzle, but don't panic, we're here to help
Search Engine Optimisation (SEO) can be daunting. It can feel like a foreign country full of terms you don't understand and people ready to take advantage of you, promising you number one position on page one of Googles search results.
The truth is 80% of the SEO benefits come from 20% of the tweaks you could employ (like most things in life). You'll get the best results with well thought out content, a good plan and a little bit of knowledge.
Let us help you get on the right path for better search engine rankings and increased website visitors.
How we can help your website grow
Ongoing SEO tracking and reporting
Auditing your website regularly and tracking your SEO rankings is an important part of your ongoing search strategy. We'll provide the data and analysis you need to grow your website.
SEO training for WordPress websites
We'll do a basic SEO audit of your website. We will walk you through any SEO issues and opportunities for improving your position in search. Then we will empower you with some WordPress SEO training.
Launch with an SEO accelerator
Take the hard work out of the search engine optimisation strategy process. We'll create you a great SEO plan, WordPress SEO training and content ideas to improve your online visibility.
Content Strategy Planning
Creating great content can be hard, especially if you don't have a solid plan. We'll take the pain out of creating plan that will give you direction and support your search engine optimisation efforts.
We consider search engine optimisation right from the beginning of your website design project
Our content strategy planning phase includes keyword research. Content can then be tailored to include the key search terms that you want to target.
Knowing which keywords to target is essential. It is easier to ensure keywords are considered as you (or our copywriters) create your written content. That means better SEO performance on website launch and fewer content revisions. We also build in search engine optimisation tools into the website that help you optimise new content and fine tune the existing posts and pages.
WordPress is very search engine friendly. We further optimise the code behind your website, taking into account new requirements such as Google authorship and microdata. This helps Google better understand your website's content.
Unlike so called "SEO experts" that might regularly appear in your email inbox, claiming to be able to get you to number 1 page 1 in Google, we know that real SEO results come from hard work and long term planning.
"Launching a website without considering search engine optimisation is like throwing a party and forgetting to invite any people"
Jan Blythe - Avoca's content lead
Why a good content strategy goes hand in hand with great SEO
What is a website content strategy?
A website content strategy is well thought out, long term plan that maps out both your regular website pages and regularly created online material such as blogs, videos, podcasts and social media posts. Organising all your content into a coherent strategy helps you focus on the most important content to meet your online goals.
A great content strategy will help your audience understand your offerings better, connect with your brand and most importantly drive sales. It is the key to being successful with online content marketing.
Why combine content Strategy with SEO?
Search engines read all your website's content so they can better understand your products or services. This is how they determine the kind of search queries your website should show up for. Better, more frequent and relevant content equals more context for Google to understand your business and usually better search results.
The SEO landscape is very competitive. Good search engine ranking results come from a well thought out, long term SEO strategy. If you layer well planned content strategy on top of your SEO efforts you will multiply the effect of your results by an order of magnitude.
We've partnered with Good Honest Content to provide content strategy roadmaps
Great content strategy sits at the intersection of both web design and creative copywriting. That's why we've partnered with Good Honest Content. We'll sit down with you and implement a content strategy plan. We look at what content you have, what you need and what tools and services are required to get your content strategy plan in place and working for you.