Why combine content marketing and SEO services together?
Search engines read your website's content so they can better understand your products or services. This is how they determine the kind of search queries your website should show up for, and whether or not it’s relevant to a visitor, based on what's been typed into the search query box. So, if your content is relevant to your intended audiences, it’s more likely to rank better in search engines and therefore, get found online.
The SEO landscape is very competitive. Good search engine ranking results come from a well thought out, long term SEO strategy. Short term or one off optimisation efforts will quite often fail to deliver the rewards you want. If you layer well planned content strategy on top of your SEO you will multiply the effect.
What is content strategy?
A content strategy is long term plan for online material which is intended to stimulate a visitor’s interest in your products or services.
What is SEO (search engine optimisation)?
SEO is the practice of working to increase both the quality and quantity of visits to your website by search engines such as Google and Bing.
Search engine optimisation is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimisations, they could have a noticeable impact on your site's user experience and performance in organic search results.
- Google’s Search Engine Optimization Starter Guide
Start by reviewing your existing web content and SEO and give you next steps?
Once you know what SEO is all about, you need to have a good look at your website and your website's content. Ask your self some questions:
- Is your site indexed in search engines?
- Can you find your site when you search for keywords
- Who else can you find? Who are your competitors?
This will give you a basic idea of where your website is at from a search engine optimisation point of view. It's important to set a baseline before making changes. You want to improve in areas where you are weak and build on the strengths you already have.
SEO can feel scary but it's not rocket science
Search Engine Optimisation (SEO) can be daunting. It can feel like a foreign country full of terms you don't understand and people ready to take advantage of you, promising you number one position on page one.
The truth is 80% of the SEO benefits come from 20% of the techniques you could employ (like most things in life). You'll get the best results with well thought out content, a good plan and a little bit of knowledge.
Read our Guide to Search Engine Optimisation (SEO) from start to finish to find out more
Let us help you get on the right path for good SEO results.
"Help Google find the best content to solve a users problem and you'll win at SEO"
We consider search engine optimisation from the beginning of your website design project
Our content strategy planning phase includes keyword research. Content can then be tailored to include the key search terms that you want to target.
Knowing which keywords to target is essential. It is easier to ensure keywords are considered as you (or our copywriters) create your written content. That means better SEO performance on website launch and fewer content revisions. We also build in search engine optimisation tools into the website that help you optimise new content and fine tune the existing posts and pages.
WordPress is very search engine friendly. We further optimise the code behind your website, taking into account new requirements such as Google authorship and microdata. This helps Google better understand your website's content.
Unlike so called "SEO experts" that might regularly appear in your email inbox, claiming to be able to get you to number 1 page 1 in Google, real SEO results come from hard work and long term planning.
"Launching a website without considering search engine optimisation is like throwing a party and forgetting to invite any people"
Jan Blythe - Avoca's content lead