We are often asked why we choose to use WordPress for our website design projects. Here’s an overview of what WordPress is and why we use it.
What is WordPress?
WordPress is a powerful, flexible and easy to use content management system (CMS) for creating websites and managing website content. WordPress can power anything from a simple blog to a fully fledged ecommerce store serving millions of customers. The core WordPress system can be extended with plugins to create powerful websites that have just the right functionality for your business.
Do you want to run a membership site, an online store, an events website or link your website to your other online systems? WordPress has you covered.
In non-geek speak, WordPress is probably the easiest and most flexible website creation tool in existence today.
Why use WordPress for your website?
Why use WordPress? There is one overwhelming reason, over 232 million WordPress websites exist (27% of the internet).
- WordPress powers 60% of sites that use a CMS (the next closest is Joomla with 6.3%)
- Over 47,000 plugins extend the functionality of WordPress
- Major websites such as The New Yorker Magazine, Spotify, Adobe, NASA, Samsung and Rolling Stones use WordPress, serving many millions of pages per day
These are huge numbers! As a consequence you can rest assured that WordPress websites are battle hardened from a security, performance and scaling point of view. It also brings together a massive community of web developers, businesses, theme and plugin developers making great websites, website services and extending WordPress to suit their needs. A wealth of knowledge is freely shared by these businesses that enriches the ecosystem and is one of WordPress’ core strengths.
WordPress by itself is good, adding quality design and extra features make it great
Building a website is like building a house. WordPress is a great foundation to build your online presence. Just installing WordPress on its own gives you a rock solid home to move into but you’ll find the walls a bit bare and the surrounding section just dirt, ready for you to landscape to your liking.
A good quality “theme”, a template for the design of your site and a great content plan will go a long way to making that bare bones home feel very lived in and comfortable.
If the website design (the “landscaping and interior decorating” phase) isn’t your thing then you might need the help of a professional web designer. In the hands of a team of experienced website designers like Avoca Web Design, WordPress is extremely powerful. We take care of all the details to create a stunning and functional website that drives traffic and helps your business reach its goals. We carefully craft the ‘back-end’ of your website so that you don’t have to know about widgets or code.
What if I’m not great with technology, how will I know what to do?
Because WordPress is so widely used, there are plenty of online resources to help you get started. Heres a good place to start if you are keen to learn more:
We strongly believe in supporting our clients to get involved and take ownership of their website and updating it’s content. All our websites come with a help library of WordPress tutorials and help files or video tutorials of any tasks needed to manage your website.
We provide 1:1 training as part of each new website design project. We can also provide 1:1 or group training for organisations with WordPress websites to help empower you or your employees
5 Key Features of WordPress websites
1. Plugins and extra functionality galore
WordPress is an open source platform and programmers from around the world have created a plethora of plug-ins that allow us to add photo galleries, image sliders, shopping carts, forums, maps, and other great functionality in order to create the perfect website custom to your needs.
Flexible design options – In the right hands, WordPress has incredible flexibility and is an extremely powerful website tool. With our experienced designers, coders and marketing experts, the design possibilities are endless.
2. Google loves WordPress
From a Search Engine Optimization (SEO) standpoint, WordPress websites are powerful. Google loves a website that is clean, fast, organised, and is updated frequently. WordPress takes care of 80-90% of Google’s crawling issues simply though how it is set up, and this fact comes straight from Matt Cutts, the head of Google’s spam team.
3. Super easy to implement a content strategy
Great content is the key to better traffic and customer engagement. There are so many reasons for any sized business to use a blog or frequently asked questions area of the website. WordPress has a user-friendly backend that is similar to programs like Microsoft Word, making it simple to update text, photos and media content yourself.
4. Social Media Sharing
Viral content, sharing your expertise through articles, pictures, video and more. In today’s age, it’s important to tether together your website, Twitter, Facebook, YouTube, Instagram, Pinterest, LinkedIn and all other social media outlets and with the right WordPress plug-ins it’s a painlessly seamless process.
5. Mobile Friendly
WordPress websites are set up to show up on iPhones, BlackBerry, Android, iPad, as well as alternative browsers such as text only browsers so there is no need to worry that your website might not show up on any browser or device.
Who else runs websites powered by WordPress?
You’re in great company if you use WordPress to build your website and publish on the web. Many well known blogs, news outlets, music sites, Fortune 500 companies and celebrities are using WordPress.
Head on over to the WordPress site showcase, you’ll be impressed by the number of well-known sites and famous people using WordPress to power their websites.
WordPress Statistics Sources: