Since 2006, NakedEye Digital Vision has been filming stories that matter. They cover news and current affairs for New Zealand and international media, shoot for documentaries, and film significant corporate and local events. They also script and create promotional videos for businesses.
NakedEye Digital Vision’s objectives
Their old website was getting pretty long in the tooth and wasn’t built in the modern era of responsive website design. It was also authored in straight HTML code without the help of a good content management system like WordPress, which made making changes to it more difficult than they need to be. NakedEye Digital Vision came to us wanting to improve the search engine optimisation, modernise the look and feel and simplify the content editing experience.
We put the search engine improvement front and centre during the redesign. This enabled us to review keyword search volumes, improve page content and create a better overall structure for SEO rankings. There is a danger that this makes the site a little keyword heavy and stops the website content from reading well to visitors. To keep this SEO based approach client friendly and readable, we helped NakedEye Digital Vision choose a great copywriter (Niki from Bold Communications). This enabled them write engaging content that really gets their point of difference across.
Lastly we designed all the website pages with mobile devices in mind and made sure the site was fully responsive. The result is a more modern website foundation for NakedEye Digital Vision that allows them to grow their search traffic and show off their amazing video work more easily.
Key features included in the web design:
- Comprehensive Search Engine Optimisation (SEO)
- Content strategy
- Copywriting help from our partner Bold Communications
- Lightbox video playback to showcase their video work
- Video backgrounds
- Mobile responsive design
- Specialised project enquiry form to gather more information from potential clients