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Content-driven marketing works! Websites with an active content marketing strategy do 5x better

By Brendyn Montgomery / 17 April, 2019 / 0 Comments

How do we know that taking the time to implement an active content marketing strategy works? We examined our Managed WordPress hosting clients’ Google Analytics data for the past year and the results are pretty compelling. Before we share the data, we just need to take a moment to define a couple of concepts first. […]

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In-house usability testing in the new WordPress editor, Gutenberg

By Brendyn Montgomery / 9 November, 2018 / 0 Comments

The new editor (Gutenberg) is about to be rolled out to all WordPress users and there are still serious rough edges. We have been doing some internal testing before we have to support our hundred odd clients with their questions about it. Here’s some things we noticed that need still improvement.  “Save Draft” link is […]

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Gutenberg is coming soon bringing a totally new editing experience to WordPress

By Brendyn Montgomery / 9 November, 2018 / 0 Comments

What is Gutenberg? The Gutenberg project is major initiative by the WordPress team to create a new editor for WordPress content. Gutenberg will be the default and only editor for new WordPress installations. It is WordPress’s answer to Page building plugins and platforms like Squarespace and Wix. Overall it’s a positive step, but it is a […]

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Free Stock image of sunset

Great Images for your website

By Brendyn Montgomery / 26 September, 2018 / 0 Comments

How to choose great images for your website The brain processes visuals 60,000 times faster than it does text. This means the old cliche “a picture is worth a 1000 words” really is true. Having great images of your products, your team or you location can be the difference in a prospective customer choosing you […]

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taking photos of products for shop

Photographing products for your shop

By Brendyn Montgomery / 24 September, 2018 / 0 Comments

Make your product look great Taking good product photographs can make the difference between selling a product online or not. If you are serious about your shop you need to make your products look great. We get given all sorts of images to try to fit into a shop products. Some are stunning and others […]

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Is WordPress Secure? A comprehensive data analysis by Kinsta.

By Brendyn Montgomery / 7 September, 2018 / 0 Comments

Security is the number one concern for most website owners these days. A hacked website can lead to lost traffic, downtime and expensive cleanup costs. WordPress powers a huge proportion of the websites on the internet so naturally it is a target for hackers. So is it really secure? Kinsta, a wonderful managed WordPress host […]

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GDPR (General Data Protection Regulation) is coming, what you need to know

By Brendyn Montgomery / 16 May, 2018 / 0 Comments

The internet has been a great enabler for many businesses but in recent years there have been mounting concerns around data privacy. Facebook is currently in hot water over the transfer of millions of its user’s data to the third party Cambridge Analytica. There’s an ongoing investigation on nation states meddling in elections and large […]

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Qwerty Keyboard

What is the best case style for headings on a website?

By Brendyn Montgomery / 5 September, 2017 / Comments Off on What is the best case style for headings on a website?

Go for readability every time Writing for the web is not just about the words; it is also about readability. Headings a subheadings break up your page and help people to skim read to find information of interest to them. So what is the best case style for headings on the web? I get a […]

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Launching Good Honest Content and our first course: writing for the web

By Brendyn Montgomery / 24 July, 2017 / Comments Off on Launching Good Honest Content and our first course: writing for the web

We’ve been hard at work with Niki Morrell, our copywriter, creating a new site that focuses on helping you get better at creating website content through training and helpful free resources and blogs. We’re proud to introduce Good Honest Content. Good Honest Content’s mission statement: Good Honest Content is a labour of love from copywriting […]

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resize images for web

Easy way to resize images for the web (on a Mac)

By Brendyn Montgomery / 5 July, 2017 / Comments Off on Easy way to resize images for the web (on a Mac)

Have you ever tried to resize multiple images for a website? One of the most time consuming things in building a website (apart from getting the final content from a client) is dealing with images, making sure they are of an appropriate size so they will load quickly and display well. In the past we […]

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Creating limited time offers with Facebook Ads, landing pages and credit card payment, a case study

By Brendyn Montgomery / 24 May, 2017 / Comments Off on Creating limited time offers with Facebook Ads, landing pages and credit card payment, a case study

GrabOne is a great website to discover local New Zealand deals and limited time offers. Many businesses use these kind of deal sites to promote discounted services and drive new business. However, for some businesses and products, making enough money from the campaign to make it worth your while can be a challenge (after you discount […]

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Keeping your WordPress website safe and up to date doesn’t need to be difficult

By Brendyn Montgomery / 19 April, 2017 / Comments Off on Keeping your WordPress website safe and up to date doesn’t need to be difficult

Your website is critical to your business You have a website that is crucial to your business. It generates leads, customers and revenue (or at least it should). It’s a channel through which customers, suppliers, potential new staff and partners will find you and engage with you. It is fundamental to the success of your […]

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Authentic brand and website design

Being authentic with your brand and web design

By Brendyn Montgomery / 28 March, 2017 / Comments Off on Being authentic with your brand and web design

I had an illuminating conversation with a colleague today about the state of online marketing and being authentic in brand and web design projects. Have you ever met a new person at a party and within a few minutes thought to yourself “I don’t really know them yet but they seem like a nice person”? Chances […]

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Increasing WordPress Website Security

Improving the security of your WordPress website

By Brendyn Montgomery / 15 March, 2017 / Comments Off on Improving the security of your WordPress website

Improving Wordpress website security is a lot like increasing the security of your house. It’s all about putting up fences and gates, putting locks on doors and windows and installing an alarm to let us know when something is going down. It’s also about making sure that those fences look good and don’t stop you getting into your […]

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Backup your computer

Theft – is your computer backed up?

By Brendyn Montgomery / 17 February, 2017 / Comments Off on Theft – is your computer backed up?

Just before Christmas professional friends of ours had their house broken into. It is a devastating experience. A computer used for professional use was stolen along with jewellery from a beloved grandma. Somehow they left behind the backpack filled with camera gear. Fortunately, our friends had her computer backup disks with very recent backups so the […]

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why use WordPress

Why use WordPress for our website design projects?

By Brendyn Montgomery / 16 November, 2016 / Comments Off on Why use WordPress for our website design projects?

We are often asked why we choose to use WordPress for our website design projects. Here’s an overview of what WordPress is and why we use it. What is WordPress? WordPress is a powerful, flexible and easy to use content management system (CMS) for creating websites and managing website content. WordPress can power anything from a […]

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Create strong passwords you can remember

How to generate strong passwords for your WordPress admin area

By Brendyn Montgomery / 20 October, 2016 / Comments Off on How to generate strong passwords for your WordPress admin area

I know, I know, we are always going on about strong passwords and why you need one that automated tools can’t figure out. Strong passwords help prevent brute force login attacks on your website. You can generate strong passwords or be creative and get them from incidents that happened in your life. We work hard to keep your website […]

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10 steps to get more clients for your online business

10 Great Steps to get your first 150 customers

By Brendyn Montgomery / 10 September, 2015 / Comments Off on 10 Great Steps to get your first 150 customers

Launching your online business can feel overwhelming! There’s so much to consider when you first launch your online business: Which marketing channels to focus on? (e.g. Facebook, Instagram, Pinterest, google ads, organic search, traditional media) How do I know who to target? What do I need to do to entice my first customers to purchase my […]

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Want to have a .nz domain name?

By Brendyn Montgomery / 20 March, 2015 / 0 Comments

What does it mean? There’s now more choice in .nz domain names, with people able to register shorter, simpler names immediately before .nz – as well as the more familiar-looking options like ‘.co.nz’ and ‘.org.nz’. If you have the domain name www.avocadesign.co.nz you will be able to buy the new www.avocadesign.nz as well. We would highly recommend keeping […]

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Getting good product images for your online shop

Tips for great product images for your online store

By Brendyn Montgomery / 20 February, 2015 / Comments Off on Tips for great product images for your online store

Product images are one of the key brand assets for any online ecommerce store. Shopify recently blogged about how to create great product shots on a reasonable budget. “One thing that is often overlooked by ecommerce store owners is the importance of good product images. As humans are drawn to visual imagery over text, product […]

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How to plan regular content updates for your website

How to plan scheduled content releases

By Brendyn Montgomery / 25 August, 2014 / Comments Off on How to plan scheduled content releases

We have been working with a client on the launch of their upcoming event. Their website is already live but much of the event content does not exist yet. Because it is important for them to have all the content released at a specific time to an eager audience we had to plan a good […]

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