Good SEO and content strategy are at the heart of high performing websites. We are constantly learning and sharing new tips and helpful articles to get you started with search engine optimisation (SEO) and content strategy. We also cover online marketing too.
SEO and content strategy are two sides of the same coin. Creating great website content that is well optimised for search engines and your target audience is a win win for everyone. Google and the other search engines are trying to serve their users helpful information. If you can help Google answer search queries with well planned and written website content you are going to rank a lot better in search.
Good quality content is more effective and cost-efficient than traditional advertising “It’s not about selling. – It’s about letting your customers or clients see who you are and how you can improve their lives.” “Customers want to be courted, entertained, and informed. Previously, you’d have used traditional advertising — fliers, print ads, TV spots — to […]Read More
Why is Search Engine Optimisation so important? “Launching a website without considering search engine optimisation is like throwing a party and forgetting to invite any people” Jan Blythe – Avoca’s content lead These days there are so many ways you can reach your customers and clients online: social media paid advertising platforms (Facebook and Google […]Read More
Are you investing in your website? Your website is your home base, your ‘shop front’ online and needs to be working for you 24/7. It is a business asset, so putting time and effort into keeping it current is really important. What does investing in your website mean? It means that you need to be […]Read More
“Content precedes design. Design in the absence of content is not design, it’s decoration.” – Jeffrey Zeldman So you’re ready to build your website? Not if you haven’t planned your content! Why writing your website content is the elephant in the room So you’ve got your business up and running and now its time to […]Read More
GrabOne is a great website to discover local New Zealand deals and limited time offers. Many businesses use these kind of deal sites to promote discounted services and drive new business. However, for some businesses and products, making enough money from the campaign to make it worth your while can be a challenge (after you discount […]Read More
We talk about SEO (Search Engine Optimisation) and Keywords all the time with our clients. I thought it might be helpful to go right back to the beginning and answer the key question, what is SEO? What is SEO and why do I need it? Why do I need SEO? Answer: you need SEO for online […]Read More
I had an illuminating conversation with a colleague today about the state of online marketing and being authentic in brand and web design projects. Have you ever met a new person at a party and within a few minutes thought to yourself “I don’t really know them yet but they seem like a nice person”? Chances […]Read More
Launching your online business can feel overwhelming! There’s so much to consider when you first launch your online business: Which marketing channels to focus on? (e.g. Facebook, Instagram, Pinterest, google ads, organic search, traditional media) How do I know who to target? What do I need to do to entice my first customers to purchase my […]Read More