Launching your online business can feel overwhelming!
There’s so much to consider when you first launch your online business:
- Which marketing channels to focus on? (e.g. Facebook, Instagram, Pinterest, google ads, organic search, traditional media)
- How do I know who to target?
- What do I need to do to entice my first customers to purchase my product or service?
- How to I make my business launch exciting?
- How to I get friends and colleagues help spread the word?
This article from the wonderful folks at the online booking tool Timely have some great tips:
1. Get the basics right
It’s important to have a few things in order before you start.
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Know who your customers are. When you start a business, you shouldn’t just say, “I want to open a salon, or I want to open a massage therapy practice.” You need to be specific. Who are you going to open it for, and how do you know that those people want your services.
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Make sure your brand aligns with your potential customers.
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Get your prices right the first time. It’s hard to bounce back from a poor pricing plan, because your prices bring in the lifeblood of your business: cash.
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Don’t go into business heavily discounting everything. That’s a bad way to start a venture. Charge for the value you’re giving, and treat your customers to an incredible experience.